5€ CPC, ugh... - Growth Hacker's Diary, part 3/50

By Timo Virtanen on Feb 22, 2018

Quick recap from last week: the plan is to set our online funnel up and one by one break down the barriers preventing conversions to paid plans.

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Tags: marketing, adwords, growth hacking, funnel optimization

How to measure content quality and engagement

By Timo Virtanen on Feb 21, 2018

The amount of content has long since exceeded people's time for its consumption.

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Tags: Content marketing, engagement, content measuring

Content Marketer's Diary, Part 2/50 - Funnel Vision

By Timo Virtanen on Feb 13, 2018

Last week was about getting a grasp of what the world of SaaS marketing entails. This week was about identifying our weakest spots.

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Tags: Content marketing

Marketing agency, why should you work with us?

By Saskia Salomaa on Feb 12, 2018

As a representative of a marketing agency, I know you want to help your clients in the best possible way. You produce lots of content for your clients: blogs, site texts, newsletter emails, videos etc. You measure the results continuously and want to improve the client's marketing in every way you can.

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Tags: Content marketing

Content Marketer's Diary, Part 1/50 - Better late than never

By Timo Virtanen on Feb 8, 2018

They say one should start marketing a SaaS service before it's launched. We didn't #lol. In fact, we waited 1,5 years..

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Tags: Content marketing

Why Every Company Should Own It's Followers Contact Details?

By Saskia Salomaa on Feb 8, 2018

As a business owner, you are already aware of the importance of collecting customer contact data. You'd hardly let a single transaction or conversation go by without gathering an email address and phone number, but it's a lot easier to do that when you already have an interested buyer in store, or online. What about your social media followers?

Every re-tweet, every Instagram follower, and every Facebook “like” represents a new opportunity to engage with a person via social media, and ultimately convert them into paying customers. But how? It certainly seems more natural to gather contact information from people who are already involved with your business in some way. However, don't let this one obstacle prevent you from focusing your energy on this massive source of potential customers.

Here's why you should make this puzzle a business priority.

The Importance of Customer Contact

In years past, companies would pay top dollar for lists of phone numbers, mailing addresses, and later email addresses of people who had expressed no interest in their business whatsoever. These cold calls and unsolicited emails would sometimes result in conversions, but the vast majority of these contacts were complete dead ends.

So why bother?

Because contact info is gold. It gives businesses a direct route to potentially interested parties. It can help enterprises to gather useful customer data which they can then use to tailor their products and services better. It opens the door for a more personalised form of advertising.

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Tags: Insider

How to detect mobile browsers with Google Tag Manager

By Timo Virtanen on Feb 3, 2018

Here's the problem: you want to choose which tag to fire in Google Tag Manager depending whether the user is on mobile or desktop.

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3 +1 Image-related Tools for a Content Marketer

By Saskia Salomaa on Jan 29, 2018

 Content marketing is not just about text. If you are a content producer, you know how valuable visual elements are when creating fresh content. But what to do if you are not a graphic design expert or don't have a colleague or a friend offering a helping hand?

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5 Content Trends for 2018: Maximize Your Potential

By Saskia Salomaa on Jan 29, 2018

A new year means new content trends for online marketing. If you're hoping to improve your conversion rate or boost your metrics in the coming months, now is the time to take a look at the way you're doing things, and see if there's anywhere you could improve.

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5 Fresh Brainstorming Techniques

By Saskia Salomaa on Jan 29, 2018

Brainstorming is often a fall-back method of idea building in the workplace. Have a problem? Need solutions? Let's get together and brainstorm.

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Tags: Insider

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