I have learned a lot about the inner life of MongoDB along the lifetime of our product.
Part of a co-founder's life is to make sure we have money in the bank to cover our running costs.
The plan was very simple. 1) Choose one narrow target audience, 2) create a matching ad campaign + landing page, 3) profit. Here's how it turned out.
Last week was about getting a grasp of what the world of SaaS marketing entails. This week was about identifying our weakest spots.
As a representative of a marketing agency, I know you want to help your clients in the best possible way. You produce lots of content for your clients: blogs, site texts, newsletter emails, videos etc. You measure the results continuously and want to improve the client's marketing in every way you can.